Voice Assistant
Integrations
Google Assistant | Amazon Alexa | Amazon App
As Alexa was rolled out across DPE markets, I lead the project to bring Domino’s ordering and order tracking to both Amazon’s voice platform and Google’s Assistant.
Research
Prior to the launch of Alexa™/Echo hardware in Australia, Amazon approached DPE to develop a skill for the platform. Working in concert with VERSA, a specialist agency in Melbourne and a consulting team from Amazon, we moved fast to capitalise on promotional synergies from being a day-one presence on the platform.
I was important, however to understand why we were on the platform, and in concert with insights from Amazon and our Domino’s US partners, we established the two critical pathways for the skill - placing a saved quick order, and tracking the status of that order once placed.
Design
We started by mapping out the user flows for the skill, associated terms - including some regional quirks in dialect we hadn’t anticipated. Though some DPE platform limitations meant full customisation and creation of a new order was not possible, the ability to order a past order in addition to a saved quick order was found feasible within the tight pre-launch timeframe. We challenged our team to deliver this as part of our 1.0 release, and the skill was in validation with Amazon within our 14 day build time. Our first pizza order was successfully delivered to VERSA’s offices in Melbourne by the approved skill 4 days later.
During validation we were approached by Google to port the experience to Assistant. This was a 1/1 translation handled by VERSA, however we would now need assets to support devices with screens. I produced these across all appropriate screen sizes, and provided updated creative to start supporting the Amazon Echo Spot, which launched about 8 months after we released the skill.
Deployment
My team had an incredibly short period to develop, validate and approve the skill with internal stakeholders, our development partners at VERSA, and our contacts at Amazon working together across three timezones.
At the time, our Domino’s ordering skill was the fastest end-to-end developed and Amazon-approved skill on the Alexa platform, and was considered compelling enough that it was featured on the Echo Dot retail packaging in APAC and EU markets, and was the highlight of a national outdoor campaign.
