Domino’s for Apple Vision Pro

iOS | VisionOS

DPE’s Design System
extended for Apple Vision Pro

We begin with the Service Selection - presented here as a modal. By asking this question up front, we can present accurate pricing, offers and store details to the user for the rest of the conversion flow.

Refreshed for Spatial Computing

As spatial computing becomes an area of intense focus for Apple and Meta, I’ve started exploring how Domino’s can extend our existing UX to AVP, taking advantage of the spatial canvas, and new interface elements.

A product card - staple to the Domino’s Design System, presented on VisionOS as a modal, leveraging depth and focus effects.

Key to the hierarchy of the menu is the presentation of the product page as a modal stack.

This focuses the user into the task of exploring and customising the product, while still feeling present to the greater menu, with the basket remaining glanceable in the background.

The VisionOS experience draws structure from the Domino’s web ordering platform

Intensely focused

Product images in the main menu are increased in size, and control sizing is also scaled up for the new experience.

In line with the VisionOS HIG, the number of CTA colours has been reduced to one (the buttons with a purchase action attached) and buttons which would have traditionally carried a secondary colour adopt a de-emphasised tone.

Tabbed navigation is relocated to the left side of the view, re-architected for a top to bottom hierarchy. Product cards lose their outline, with it now appearing as part of the hover effect when focused on.

The menu view on Apple Vision Pro, showing a in-menu hover state to show user selection

Check this out…

The check-out flow, previously presented full screen as a linear flow now also appears as a multi-level modal stack, allowing customers to check out with confidence, before moving to the order tracking experience, powered by native Apple Maps.

And we’re just getting started

This is a very early design, with a view to get our bearings on the platform before it launches in any DPE markets. As we understand more about how users engage with Vision Pro, we’ll revise and enhance these designs to bring the best possible experience to this new, exciting platform.

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Domino's Next Generation UX

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New Pizza Chef with Augmented Reality